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Mazola and AHA Soul Food Makeover Program
SMT Overview and Messaging
Theme
Soul food gets a heart-healthy makeover in time for American Heart Month and Black History Month
Timing
February 2004 (exact date TBD)
Location
New York, NY - Sylvia's Soul Food Restaurant (pending potential kitchen construction); should Sylvia's restaurant kitchen not be available we will conduct the SMT in a studio on a kitchen set.
SMT Overview and Messaging
Sample Lead-In
The sample lead-in will be provided to news reporters in advance of the actual SMT interview. This is the copy that they could use to introduce their viewers to the segment.
"Queen of Soul Food and owner of Sylvia's Soul Food Restaurant, Sylvia Woods, is with us from New York to share tips on how to makeover traditional soul food favorites."
Overview of Flow
- Intro with Sylvia Woods on behalf of the American Heart Association, Mazola,
and station anchor(s)
- Establish initial theme - With February being both American Heart Month and Black History Month, and with health issues like coronary heart disease on the rise, Sylvia Woods is here to provide you with tips on how to transform traditional soul food favorites into heart-healthy dishes without compromising on flavor.
- Soul Food Makeover and Heart-Healthy Tips:
- Soul Food Makeover Demonstration
- How to enjoy the food you love simply by changing how you prepare them
- Simple Soul Food Makeover tips
- Close with Sylvia and station anchor(s) (includes call to action encouraging viewers to visit www.mazola.com and www.americanheart.org)
Working Key Messages
- With American Heart Month and Black History Month here, it's the perfect time for me to share with you heart-healthy makeovers on a few of my favorite soul food dishes.
- Despite recent declines in coronary heart disease death rates, a disparity between African Americans and whites has increased, partially due to heredity and lifestyle habits.
- African Americans have a high incidence of certain risk factors, such has high blood pressure, putting them at increased risk for heart disease and stroke.
- To help promote a heart-healthy lifestyle, Mazola has partnered with the American
Heart Association's Search Your Heart program to provide heart-healthy soul
food recipes and tips include ways to reduce saturated fat and calories every
day.
- Healthy food habits can help reduce three risk factors for heart attack and
stroke - high blood cholesterol, high blood pressure and excess body weight.
- By selecting a healthy eating plan that includes unsaturated fats, such
as Mazola cooking oils, consumers can help reduce the risk of heart disease.
- You don't have to give up the foods that you love, but instead, find ways to make them healthier.
- Here are few simple ways we lighten up traditional favorites in my restaurant.
- You can find these heart-healthy soul food recipes on www.mazola.com or www.americanheart.org.
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